ROOFING BUSINESS GUIDE

How to Pay Roofing Sales Reps
— Commission Structures

The compensation model you choose determines who you attract, how hard they work, and whether they stay. Here's what works in the insurance restoration roofing industry.

The 3 Most Common Roofing Commission Models

1. Milestone-Based Commission (Most Popular)

Pay reps at each stage of the claim lifecycle — not just at the end. This keeps reps motivated through the long insurance claim process and rewards the actual work at each step.

Contingency Signed
$25
Claim Filed
$75
Build Signed
$0
Commission
% of job profit

The final commission percentage varies by company — typically 8–15% of gross profit, depending on role and deal complexity.

2. Flat Rate Per Job

A fixed dollar amount per completed roof — regardless of claim size. Simple to calculate and easy for reps to understand. Works best for entry-level canvassers and markets where claim sizes are consistent.

  • Typical range: $500–$1,200 per completed job
  • Pros: Simple, predictable, easy to explain
  • Cons: No incentive to close large-value claims; reps treat all jobs the same

3. Gross Profit Percentage

Reps earn a percentage of the gross profit on each job after materials and labor are deducted. Aligns rep incentives with company profitability — reps who close higher-margin jobs earn more.

  • Typical range: 10–20% of gross profit
  • Pros: Direct alignment with company profitability
  • Cons: Requires accurate job costing; reps need to trust the numbers

Handling Split Deals

When two reps work the same deal — one who canvassed the lead and one who closed it — split commissions are common. The cleanest approach: each rep earns half of what the full commission would have been. For milestone pay, each rep gets half the claim fee and half the build fee.

Roof Claims CRM handles split deals natively — assign a primary rep and a secondary rep on any lead, and the payroll calculations split automatically in the reports.

Track Rep Pay Automatically

Roof Claims CRM calculates rep commissions automatically based on your pay structure — milestone payments, split deals, and gross profit percentages. The payroll report shows every active rep's earnings for the period, broken down by job. No spreadsheets, no arguments about who gets paid what.

  • Milestone-based commission tracking
  • Split deal support (primary + secondary rep)
  • Gross profit per job reporting
  • Month-to-date payroll summary
  • QuickBooks Online sync
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Stop Calculating Commissions by Hand

Roof Claims CRM calculates payroll automatically — milestone pay, splits, and gross profit percentages. Built for roofing sales teams.

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