Roofing Proposals & Estimates — Good, Better, Best

• Scope of work — tear-off vs overlay, decking inspection, underlayment, ventilation, flashing and cleanup, in plain language.
• Measured quantities — squares, ridge/hip/valley/eave/rake lengths pulled from a real measurement, not a guess.
• Materials by name — shingle line, underlayment type, drip edge, ridge cap — so bids are comparable.
• Price and payment terms — total, deposit, and when balance is due.
• Workmanship and manufacturer warranty terms — stated exactly as offered, nothing implied.
• Validity window — material prices move; a proposal should say how long it holds.

A single-number bid invites a yes/no decision — and price-shopping. A Good-Better-Best (GBB) proposal reframes the decision as "which one," not "whether." The Good tier anchors the budget floor with a code-compliant baseline; Better upgrades the components buyers actually feel (thicker underlayment, better ventilation, longer workmanship coverage); Best is the premium line for buyers who want the top option. Tiering also surfaces upgrade conversations honestly: every tier lists its own materials and price, so the homeowner sees exactly what changes between them.

Quantities come first: you can't price tiers without squares and edge lengths. Start with a measured report (see how online roof measurement works), then apply per-square pricing for each tier's material set. Our flow does this for you: buy an Instant Measurement ($2.99, no signup), and add a Good-Better-Best proposal built from your measured quantities for $9.09 — a one-time add-on offered after your report is ready. Ready to send it? Pair it with a contract and e-signature.

• Vague scope ("replace roof") that makes competing bids impossible to compare — and disputes easy.
• Unmeasured quantities that force change orders later.
• No expiration date on pricing.
• Warranty language that overpromises — put the actual manufacturer and workmanship terms in writing.

Use a measurement you purchased here, or enter your own verified roof figures. The proposal is emailed to you as a draft to complete pricing and present — no account required.